Treasure: Uncovering Patterns & Principles That Create Prosperity by Edwin Louis Cole

Author:Edwin Louis Cole
Language: eng
Format: mobi
Tags: Prosperity
ISBN: 9781929496075
Publisher: Watercolor Books
Published: 2001-04-25T22:00:00+00:00

CHAPTER FIVE

The Nature Of Money

"Too many people buy things they don't need with money they don't have to impress people they don't like." I don't know who said that first, but it's so good. The use of your money reveals your values that come from your character. If you want to see where your heart is, open your checkbook. You might try to convince your spouse of your love, but your checkbook will tell the truth.

Money represents your life. You give your time, talent, education, and experience and in return you receive money. The money you receive represents your life given at work. You give your life and you get money. That means, how you spend your money shows what you do with your life. If you want your life to count, make your money count. Master the principles that master money.

Your Work Ethic

You can sum up the traditional American work ethic in one phrase: If you don't work, you don't eat. That work ethic is being threatened today by our fascination and preoccupation with gambling. Trying to get rich quick is an illusion. Most lottery winners are broke within four years. Why? Because it is easier to obtain than to maintain. Slowly amassing our fortune allows us the time to learn how to maintain that fortune. If we win it overnight with a huge contract or in a game of cards or with the roll of the dice, we haven't mastered the skills necessary to maintain our new-found riches.

After the dotcom failures by companies that sought more start-up cash instead of producing a product, experts came out with a clear message for American industry: Produce. Dotcoms failed that lived on investor money, and never had a product that made money. Profitability is the priority in business — and serving the customer properly is the number one way to making a profit.

Learn to meet a need, and money will follow. The principle is, money follows ministry. During the Great Depression, people stood in lines for hours just for the privilege of eating in soup kitchens. One industrious man realized they needed something to pass the time. He picked up chips of wood off the ground and invented a word game called Scrabble that is still a favorite today in most American households. His fortune followed his ability to see and meet a need.

In sales, you're never selling a product, but an answer to a need. Years ago at a large insurance corporation's convention, I heard an old country insurance salesman speak. A legend in the company, he gave the pattern he had followed for years. "I just let the people talk, and then when they're done, I ask them to sign the paper." People will tell you their needs. Listen, then meet them.

The Curse of Poverty

If we feed our minds and hearts, and program our characters with truth and encouraging words, our hearts and minds will start to prosper and external financial prosperity will come.

Earlier I talked about Gladys, the successful realtor.

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